IndexNando's artistic initiativeRonald McDonald house CharityA CSR initiative for McDonaldsWhich program is more sustainable?Nando's artistic initiativeSocioeconomic problem: unemployment, visibility for future entrepreneurs and empowerment of young peopleNando's has the world record as the largest internationally exhibited collection of contemporary South African artwork, furniture and design, showcasing African creativity and increasing public access to art. As Nando's expands internationally, so too does awareness and appreciation of African art. Robbie Brozin, founder of Nando's, says: "The South African art on the walls of Nando's restaurant makes our chicken even tastier." The display of African art in Nando's restaurants around the world highlights Nando's heritage and demonstrates their commitment to investing in the people of South Africa and nurturing local talent. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The Nando's Art Initiative and the Nando's Heartfelt Celebration of South African Design project are part of an ongoing business strategy that makes a sustainable contribution to the local South African creative community, as well as benefiting the Nando's brand, promotes a true South African story which results in many PR opportunities and improves brand loyalty. How does this help the socio-economic problem? Nando's collaboration with the South African design sector fuels sustainable business growth while creating visibility for South African artists internationally, with the potential to open up new markets. Nando's has more than 10,000 South African works of art. The initiative consistently supports over 300 artists, enabling them to become full-time artists while improving their skills through artist development programs, while supplementing equity capital. It allows emerging artists to focus full-time on their artistic career, knowing that they will be able to earn a regular, decent living from their work. Emerging entrepreneurs and artists should be considered resources to invest in, motivate and recognize as much as possible as they have the ability to change the way we think. Art, whether we are aware of it or not, is part of our daily lives. We use it for cultural appreciation, aesthetics, self-improvement, entertainment, and social change. Nando's has combined these two vital factors, namely youth empowerment and art, to create programs that enhance the authenticity of the Nando's experience and demonstrate the genuine commitment Nando's has made to South African design. Many different people and cultures now have the opportunity to experience South African art and design for themselves, all thanks to Nando's. An alternative and ameliorative strategy to help the socio-economic issue: Nando's can improve this strategy by adding variety to the showcase of South African works: using fabrics, furniture and decorations made with South African pride rather than just artworks and some designed displays. Nando's can use the experience of successful businessmen and women in the company and create an entrepreneurial program and workshop for those who are disadvantaged and want to start their own business. Ronald McDonald house Charity Socioeconomic problem: healthcare and lifestyle. Health is clearly a socioeconomic issue. Ill health or illness can destroy a person's physical and mental well-being and hinder progressterms of education and employment. People suffering from certain conditions such as HIV/AIDS and diabetes require constant monitoring and a drug-dependent lifestyle, which can be very financially demanding. The Ronald McDonald House Charity responds proactively to the healthcare challenge. It is a global non-profit organization founded more than 40 years ago and currently present in more than 64 countries. RMHC supports the critical needs of children through three primary programs: Ronald McDonald House™, Ronald McDonald Family Room® and Ronald McDonald Care Mobile®. RMHC and local clinical services work together to leverage their expertise and community resources and identify gaps in health care. Together, they provide services that go beyond treatment; they reduce reliance on emergency rooms, increase awareness of healthy lifestyles, and help struggling families obtain government-assisted health insurance. The Ronald McDonald House™ serves as a “home away from home” that allows families to be close to their sick children who are receiving care in a hospital. When traveling long distances to reach essential medical care, accommodation is necessary and may be unavailable or expensive. The Home offers families housing and compassionate care at little to no cost (through donations from the family), but if a family is unable to donate, they are not turned away. South Africa's first Ronald McDonald House™ was launched in Johannesburg in May 2017. It is a twenty-seven bedroom house located on top of the Nelson Mandela Children's Hospital and includes a kitchen, children's playroom, library, dining room, a meditation room, a children's playroom and various lounges. Families staying in the Home are able to better cope and focus on the needs of their sick children thanks to the help and support they receive from staff, volunteers and other families staying with them in the Home. Ronald McDonald Family Rooms offer a place to rest and recover in hospital. They are found in hospitals, usually a few meters away from a pediatric or intensive care unit. Amenities may vary in different Ronald McDonald Family Rooms, but the following amenities are present: Kitchen area Showers Bedrooms Laundry Internet access How do Ronald McDonald Houses and Family Rooms help the socio-economic problem? Increase psychological well-being by allowing families to stay close together and provide emotional and physical comfort and support Improves the hospital experience for the sick/injured child and his or her family Improves the family's ability to cope with the child's recovery and outcomes Helps relieve financial stress resulting from housing needs. It results in better quality sleep for parents and families, giving them the sufficient rest needed to make critical decisions about their child's health. An improvement and alternative strategy to help the socio-economic issue: McDonald's can improve this strategy by introducing more of these rooms and houses around the world. Another way McDonald's can help the socioeconomic issue of healthcare and hygiene (in this case for women) is a push towards feminine products, whereby pads AND pads are collected and distributed to girls in need. CSR initiative for McDonaldsA steaming cup of coffee is one of the first things that millions of people around the world put in their hands every morning, becoming an integral part of their daily lives. According to McDonald's it has expanded its menu and market ofreference by introducing McCafe, a section of McDonald's offering a range of coffees, desserts and fine pastries. According to McDonald's, McCafe sells 1 billion cups of coffee every year. Plastic is a material that many companies, including McDonalds, rely on, especially in the packaging sector, and so the large volumes of plastic used and disposed of make it a major environmental concern. Although McDoanld's focuses on responsibly sourcing coffee, coffee packaging is ignored, especially the plastic lid on coffee cups. One CSR initiative that McDonalds can adopt is the use of bioplastic for coffee cup lids. This means replacing commonly used petroleum-based plastic with plastic made from sugarcane. Brazil is the world leader in the production of biofuel derived from sugar cane and is now taking the lead in the production of bio-based plastic from this plant. Biopolymer companies such as Braskem (used by other brands such as Woolworths) can be used, in where non-renewable fossil-based polymers are replaced with a plant-based alternative, which is chemically and structurally identical. Therefore, it provides the same quality protection and can still be mixed with regular plastic, making it 100% recyclable. Why is this a good idea? It is renewable: polyethylene made from sugar cane is part of the Earth's natural environment. Therefore, plastic is made from a renewable source that can be continuously grown and replaced instead of using a limited resource like coal or oil. Irrigated completely with rainwater: natural rainfall meets the water needs of the crop, so large quantities of water are preserved. Requires a smaller carbon footprint: Sugarcane leaves capture carbon dioxide from the atmosphere, thus reducing the emission of greenhouse gases helping in the fight against climate change. Every kg of sugarcane-based plastic produced by Braskem absorbs 2.78 kg of CO₂ from the atmosphere. Sugarcane can be produced all year round and is therefore a reliable and sustainable source. I think this initiative is one that McDonald's would find easy to adopt as they have the means to do so. Their marketing and advertising agency, Omnicom, is one of the world's leaders in advertising and receives a marketing budget of approximately R132 million per year, so publicizing this new CSR program will not be a problem. Additionally, McDonald's main meat supplier (Marfrig Alimentos SA) is located in Brazil, so the company will already be aware of different import taxes and exchange rates when it comes to trade with Brazil. Which program is more sustainable? After thoroughly studying both the programs carried out by Nando's and McDonalds, it is evident that McDonald's efforts are proving to be more sustainable. The Nando's Arts Initiative is an important cause and is a great way to invest in emerging creative artists whilst celebrating and spreading South Africa's unique culture. But McDonald's Ronald McDonald House Charity is leading the way in terms of sustainability. RMHC has been around for many years, 42 years to be exact, and has helped millions of families overcome emotionally difficult situations. The system exists, it works and will continue to work for a long time. Nando's Art Initiative was founded in 2001, giving Nando's just 17 years of experience and further gaps in the program to improve upon. Since RMHC has been around longer, McDonald knows what works and what doesn't: it has created its own "Know-How" and can therefore use resources and employees strategically. Secondly, RMHC is sustainable and.