The Always company is a brand of feminine hygiene products and has been in business since 1984. The advertisement analyzed in this essay attempts to capture the attention of the viewer and provoke the attention of the female viewer to associate that product with herself and her own life experiences through the phrase "Like A Girl". As a result of this publicity, Always has high hopes that this will increase sales of its products. In this essay, the underlying meaning, objectives, target audience, pathos appeal, and media landscape will be analyzed and broken down. Always's advertisement and their “Like A Girl” message seeks to convey a strong directive that not only every maturing young girl but also all women simultaneously need to hear as they begin and continue the journey of womanhood. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The setting of the advertisement is a normal casting room with a bright blue background and the angles and shots used by the director give the viewer a glimpse into the making of an advertisement and makes the viewer feel like they are not actually watching an advertising but rather taking part in that process. This commercial is aimed and aimed more at the female audience than the male one. It is aimed at women of all types of income, ethnicity and age. A young girl begins adolescence between the ages of 8 and 13, so the advertiser and advertisement try to reach any woman between the ages of 8 and 45. The product that the advertisement is trying to sell is a necessity for every woman of the specified age, as well as being attractive to parents who want to purchase the product that makes their daughter happiest. That said, this product should be available to most income types, both low and high. While there is a lot of debate in America today about whether these products should be free because women can't live without them, women's products are difficult to obtain within some ethnicities and income levels. The fact that advertising appeals more to women is very important; we see that the advertiser uses ordinary people dressed in normal clothes, performing everyday actions and not just attractive models dressed in skimpy clothes like most other advertisements. This shows that the director and advertiser wanted the advertisement to be as recognizable as possible. The director and advertiser made sure to include all ethnicities, hair colors, ages and even added some men in the video in hopes that anyone would like it. In addition to being available to most women, this advertising can be seen across a wide expansion of the media landscape from doctors' offices, to commercials on television, to pop-up ads on social media, and perhaps even magazine articles across the board. types of places and types of magazines. To reach a wide audience and all types of women, this advertising will have to be accessible to everyone in the media. All types of people have some type of media, so the advertiser tries to efficiently represent the product and use advertising in all types of media landscapes. You can assume that this commercial is a high-cost ad because its duration is three minutes and eighteen seconds while most low-cost ads last 30 seconds if not a little more. This ad was also placed as a Super Bowl commercial, which cost about $4 million. The advertiser uses the high cost of this ad tomake sure the ad is available to many around the world. Normally Always's ads focus on how durable and great their products are. This advertisement, however, was fresh and new and tried not to talk about their products except their name. Despite explicitly talking about their products, this advertisement was made with the hope that women already knew their name or liked the message so much the viewer would search for the brand and product being sold. Instead of using their platform to talk about generic products, they used their broad platform to reach the next generation of consumers and millennial girls in the face of multiplying competition and the growing shame of adolescence. The advertisement has also been used to give confidence and strength to those who think negatively about the phrase "Like A Girl". This is in the hope of attracting and empowering those women and girls who struggle with being characterized as weak because of their gender. Where most advertisements used scantily clad male or female models during sexually themed advertisements to attract people's attention. However, throughout the advertising real life people are always used to connect to the viewer's pathos and make them relate to the sport like the actions the director makes people do. This ad can really hit the heart of most women and make them connect the phrase “Like A Girl” to their products and advertisements. The advertiser also uses the phrase "When I like a girl does it become an insult?" to directly appeal to the audience and make the viewer see the harmful impacts that the comparison between "female" and "weak" can form. The goal has always been to have us see "Like A Girl" as a compliment by the end of the commercial and hopefully have confidence in our gender because being female is not a setback as many see it. This advertising is used to enhance and help that trust. which mostly precipitates during adolescence to intensify. Women need to empower other women and this ad embodies that and every woman who watches it should feel empowered, not alone, and supported by others. This ad also appeals to ethics by showing their knowledge about young girls' problems and showing that they don't push to sell something but understand their emotional state. Logos are also used to educate the viewer on the impact that offensive words like "weak" and "like a girl" can have on a young woman. It is therefore important and logical to educate viewers on topics like this because many do not understand that words can alter a person's self-esteem and once they understand this, people change their behaviors just like the boy in the video who when he was asked to have him explain why being like a girl was a bad thing that he couldn't understand or understand why it would be after putting it into perspective. The advertisement also uses both mirror and window strategies to connect with the viewer on a personal level. In this ad the viewer is forced to see things in the mirror effect of people of all ages, from mature adults down to young children, each with a different point of view on the mentioned phrase "Like A Girl". The director and advertiser do this with the hope that no matter what age is watching the advertisement at that particular point and time, they will identify with the product and the people seeing themselves reflected in this advertisement and the hardships they faced to be characterized and told. they do things weakly because I'm a girl. This causes it