Steve Jobs composed three unique stories in his keynote speech "You must discover what you love". A story about loving something you love to do but then losing it at the same time and finding your way back to it. Another attempt to come to an obvious conclusion to find out what you really need to do and get started. Once you've figured out what you find what you need to do, the next step is what you'll do to get started. The last story is about death and how passing can be a method to push some to start doing what they truly love before kicking the bucket and leaving an imprint on what they have achieved. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The main “drawing an obvious conclusion” story is presented after Steve tells the group of viewers that this was the closest he has been to a college graduation. Steve works superbly in using ethos, intensity and logos in each of his stories he tells. Ethos the intrigue to convince the group of spectators that it deserves to be heard and sustainable, for this case Steve Jobs draws the consideration by clarifying how this was the closest graduation he has ever been to. When he says this, the group of spectators begins to tune in to what he wants to say and perceive how someone who has never been close to graduating has nevertheless made a big name for himself. He then begins by explaining that he was never a fan of the school he was going to attend when he first started going to class. Then we proceed to the method where he uses feeling when he talks about how his mother had given him for appropriation because she wanted him to have a better future and realized that she couldn't give it to him. The group of spectators were sincerely asked to discuss their life and how their youth went in light of the fact that no one ever needs to know or even say that they were ready for the reception. He then discusses how the family he was supposed to take in never needed to sort out the paperwork since they found out his mother never left school. This causes the group of spectators to associate the feelings he was experiencing at that moment with his speech, he needed the crowd to realize what he had experienced in order to be as fruitful as he was. Logos is used here when Steve Jobs says, "you can't draw an obvious conclusion by looking forward; you can just associate them by looking at them backwards," Steve thinks intelligently and here tries to make them understand that not all things will be obvious to you when not you have no clue where to start and keep trusting your instincts. In the second story it talks about love and bad luck, it uses intensity in this story as it realizes that everyone has been in a circumstance where they lost something they loved. .He realizes what it means to lose something you love deeply, he interfaces with the crowd like that. He is basically telling them to never give up faith and move forward became CEO of Apple, explains how he became CEO and where it all began As a speaker, he is trustworthy because he was the one who lived the experience and can share why keeping faith is the better idea than abandoning what you love. . The logos in this story is used when it says, "As with all problems of the heart, you will know when you find out", Steve thinks smart and realizes that all will be lost before you find what you love and once discovered what you love to do, only your heart will feel it. Logically.