Gaming, or gambling as it is colloquially called, is probably as old as humanity itself. The beginning of gambling is dated by researchers to around 3000 BC. In the places where Mesopotamia lived, bone and ivory dice were found. The ancient Romans already knew that games can be addictive and have already destroyed one or another living being. The Roman historian Tacitus (ca. 58 - 120 AD) observed already at that time that the Teutons 'Strangely, the game of dice is a serious business, with such a blind passion, when it comes to winning or losing, that after playing having lost their belongings, they are playing with the last decisive shot for their freedom and their person". Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayEven today, people around the world play as if the world will end tomorrow. In 2013, Germans alone lost $14.8 billion on gambling and were in 7th place at the time. The "world champions" in terms of defeats were by far the Americans. They bet no less than $118 billion. You might wonder how all this information can now be contextualized with our work. Now that we have dealt with gambling, marketing and ethics, we want to demonstrate that something destructive can become something very positive. As an example and as a possible target we would like to use the online betting platform BWin, which was founded in Austria in 1997 and has since been integrated into GVC Holdings based in the Isle of Man. If you take a closer look at the following graph, you can see that gambling can be a very serious business. Companies like these are now listed on the stock exchange, are looked at with a suspicious eye and never manage to completely discard a certain bad image. This may be because betting on the outcome of a football match or other sporting event still has a reputation for being manipulable. A bet on a horse race at Ascot, however, is socially tolerated. That fathers also bet their children's lunch money at the betting counter at Britain's oldest horse race is obviously secondary in such an environment. The important thing is that the hat fits well. The road to professional sport is very difficult. There are countless young people who dream of living a life like Ronaldo and Co. In big cities there are programs and clubs that run academies to train and educate the stars of tomorrow. The number of seats in these institutions is highly coveted. The operation of such an institution is very expensive and does not bring much in financial terms. So football academies are very often forced to send talent away, because simply all (few) places are occupied. Since various programs supporting young talents very often suffer from a chronic lack of money, we considered how to address this problem in the long term. Furthermore, we are of the opinion that our approach could increase the value and social acceptance of a company like BWin, because we turn losers into winners again, to some extent. If you take a look at the BWin home page, you can see that you can bet on many different sports. On the contrary, this means that there is just as much chance of losing your money. So let's say Mr. X bets on the outcome of a football match. The bet is 100,-- EUR. The teams are very well known like Manchester United playing against an outsider. Let's say against FC MCI. The odds are 2:100, which means that if the Innsbruck team wins, the bettor wins 100 times his stake if.