The role of technology has grown enormously in recent years. The demand for better technologies has led to significant transformations leading to the development of concepts such as artificial intelligence (AI), data mining and big data. Today, people benefit from a myriad of complex and dynamic technologies in carrying out their activities thanks to the continuous development of artificial intelligence. Although the use of artificial intelligence is appreciated, in some cases it has also been abused; especially when it comes to the use of deepfakes (Hayden and Stroud). As discussed in an article published by CNN, deepfakes are not an entirely new concept as they have been used significantly by film producers in the past. However, its use has expanded and more and more people can access software apps with the same functionality. Therefore, it is more prone to abuse in the Internet-dominated era. The purpose of this article is to explore the ethical issues surrounding the use of deepfakes and its role in spreading fake news using the case of Emma Watson as a reference. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Fake news denotes a hoax or deliberate misinformation and is intended to manipulate people. Technological advancements have amplified the creation of fake audio and video and this is what is called deepfake (Shao). Essentially, it means making a person act in a way that is not true or real, such as using a president's face in a speech presented by a different individual. The principle of deepfakes amplifies the challenge of fake news. One of the first major targets of deepfakes was actress Emma Watson who found her face cut out in a pornographic video (Ajder, Paris and Posters). While he is not the only victim in the span of three years, his case brings to the fore the complexities of dealing with deepfakes or fake news. While victims can pursue cases related to defamation or slander, there are no simple laws that facilitate the removal of such videos or audio (Lee). Furthermore, there is a clash between legal and ethical provisions. On the one hand, it is necessary to guarantee freedom of expression and speech and, on the other hand, it is necessary to guarantee the protection of the rights and needs of the victims. At the same time, it is difficult to police the online space, making policy implementation complex (Hayden and Stroud). Therefore, to a large extent, deepfake cases are ethical and moral issues since not all human behavior can be limited by laws and regulations. The foundation of the growth of the Internet is freedom of expression, speech and choice. Indeed, the Internet is somehow synonymous with freedom. Therefore, in many countries it has remained largely unregulated and this is what has led to the growth of fake news. Unlike traditional media platforms that can be easily monitored and regulated, it is difficult to do the same when it comes to the internet space. The anonymity and dynamism of the Internet make the task of the police complex. Support for deepfakes is based on the need to express oneself and interact creatively with other people (Ajder, Paris and Posters). However, there is consensus that the values, rights and interests of other people must be protected. While it is important for the right to free speech and expression, it is also advisable to maintain high levels of respect and dignity for other human beings. From a deontological and utilitarian point of view, the use of deepfakes is unethical if the people involved do not contribute. consent. The deontological approach holds that peoplethey should respect their obligations and duties when involved in the decision-making process. Therefore, a person has a duty to protect the dignity and integrity of other people. With this premise, deepfake users should consult the parties involved before making video or audio files. In the case of Emma Watson, the producer did not consult her before making the pornographic video using her face. Utilitarian theory focuses on the ability to predict the consequences of an action, and the one that brings the most benefit to the most people is the best. In Watson's case, maximum benefit was not achieved. As a celebrity, Watson has a responsibility to positively influence people, but with her reputation compromised, she has failed to achieve her role (Beard). Therefore, the manufacturer's action was unethical. There is no denying that deepfakes are a significant technology, but when used positively in society. Unfortunately, in the case of Emma Watson, deepfakes were used inappropriately. From both a legal and ethical perspective, consent is critical in the case. However, this basic requirement of informing and obtaining approval was not met in the case. There is no denying that technology is here to stay and will continue to transform. Therefore it is not possible to stop the use of deepfakes. However, a closer analysis of the legal and ethical perspectives shows that there are some key interventions that can be pursued to make the use of technology effective. First, you need to consider the development of laws and regulations that govern the use and disposal of content. Laws should determine when to delete content that has been labeled fake news. Likewise, the punishment for propagators of fake news should be well defined beyond charges of defamation and slander. You need to consider ethical issues whenever you share content online (Beard). Stakeholders should be strictly engaged in giving their approval before sharing information, especially when it comes to mainstream media. The Internet has been considered one of the major platforms for creating and sharing content. However, the emergence of technologies such as AI-powered deepfakes has continued to highlight the Internet's vulnerabilities. Deepfakes have taken the war on fake news to the next level, making it even more difficult for politicians and law enforcement. While deepfake challenges can be partially countered by existing legal provisions, to a greater extent they tend to bend to moral and ethical considerations. However, laws and regulations may be developed in the future to govern the creation and sharing of deepfake content. In conclusion, the rapid advancement of technology, especially in the field of artificial intelligence, has brought transformative changes in various industries. However, the growing prevalence of deepfake technology raises profound ethical concerns, particularly in the context of the spread of fake news. The case of Emma Watson provides a poignant example, highlighting the challenges in dealing with the legal and ethical aspects of deepfakes. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Works Cited Ajder, Henry , Paris, Britt and Poster, Bill. “Politics, Porn, and the Toxic World of the Deepfake.” Latest news, world news and videos from Al Jazeera, December 15, 2019, www.aljazeera.com/programmes/listeningpost/2019/12/politics-porn-tossici-world-deepfake-191215101055666.html.Beard, Matt. 'To solve the problem of deepfakes we must 2019,.