In this sense, he used the tactic of “playing hard to get,” a technique that increases conformity by suggesting that resources are scarce and difficult to obtain (Baron et al., 2009 ). He convinced the German people that resources and job opportunities were diminishing, a fact that, during a time of economic depression in Germany, was a reality for many German and non-German families (Shirer, 1960). He insisted that only by adhering to his master plan to expel non-Aryans from Germany, especially Jews, who, he argued, were deliberately taking away jobs that rightfully belonged to Germans, could ethnic Germans achieve economic and financial stability (Koonz,