The flapper was the harbinger of a radical change in American culture. It was the product of the social and political forces that came together after the First World War. Modernization has changed American life. Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern by Joshua Zeitz examines the people who created the image of the flapper. This work incorporates narrative, statistics and academic work that provides a distinct vision of the “New Woman”. Joshua Zeitz states that the flapper did not represent a dramatic change from traditional American values, but reflected the "modern" decade dominated by mass media, celebrity, and consumerism. Flappers were the "new woman", asserting her right to dance, date, smoke, drink alcohol, work, and free from the constraints of accepted social norms. Scott Fitzgerald and Zelda are important people who begin the image of a flapper. Zeitz further develops his argument by providing statistics on working women who dreamed of being a flapper. The notion of the “flapper” or “New Woman” was seen as a radical change from previous generations. Those who oppose the flapper have seen their daughters rebel against acceptable norms and ruin their lives. The Ku Klux Klan did not accept this image of the “New Woman.” There are also those who consider flappers acceptable. Bruce Bliven, editor of The New Republic, believes that “women have concluded that they are just as capable as men.” Technology expands the image of the flapper. The expansion of technology has changed the lives of every American. American industry now distributed and produced enormous quantities of household goods, clothing, and jewelry. These companies eagerly produced these items for profit. Cars have changed the... center of the paper... basically involved. There are those who insist that younger generations represent their own “kind” of feminism. Both authors write that the image of the "flapper" prevails in the mass media. Zeitz's work is essential to understanding the changes that have occurred within American culture. Various dynamics promote the image of the “flapper”. Even if the “New Woman” is able to break away from traditional values, the expansion of technology is a dynamic that influences this outcome. It clearly shows that these women challenge the social norm through a different approach. Advertisements and advertising can still reinforce several stereotypes. These modernized changes are cultural echoes that American society faces today. There is a huge amount of advertising based on beauty and sexuality. This work is necessary to understand the flapper and the dynamics that made America modern.