Art is the expression, thoughts and imagination that people express by drawing, painting and helping people create more things using their abilities. Graphic design has been so successful since the 1800s that by using graphic design, artists have created so many designs and it has helped them express their thoughts and ideas to create designs. "Experimental Jetset" is a graphic design company founded by Marieke Stolk, Danny van den Dungen and Erwin Brinkers. They are also well known for their use of Helvetica. "MMX" was a poster designed by the graphic design studio "Experimental Jetset". Very often the artist's influence on the movement or design comes from another model. These designers are influenced by movements such as De Stiji, Bauahaus. According to the designers, they used certain methods and themes, considered the most fascinating form of communication due to the creativity it contains and the vision it requires. They said the theme "Optimism, Collaboration and Design" was used because they wanted to create something on the theme of the year, which would help them think about Roman numerals. Finally, they used "Year 2010" in Roman numerals. Elements of this design include primary and secondary colors, horizontal and vertical lines implied in each rectangle. In this drawing the poster has been divided into four parts considered rectangular. Of these four rectangles the artist used one rectangle for typography and another three used for design. According to the designers, the triangles in each rectangle created the "MMX" shape. In the top right rectangle there are four triangles and each one has different colors and each triangle is symmetrical with respect to the others. Among all these four triangles, three are yellow, blue and green. In the next rectangle at the top left... in the center of the sheet... rectangle. The typography is organized in asymmetrical arrangement. The designers used three different scale sizes for the text and also for Helvetica. Among all the text, the title is bold and large, positioned in the RL of the rectangle. However, the subtitles are also bold and small in size compared to the actual text. Ultimately, the designers used all the principles, elements, composition and Helvetica for typography which made the design more fascinating. Cold and warm colors capture the viewer's eyes. This work contains motivating thoughts, for example, when the viewer tries to outline the figure/ground balance between the positive and negative space, it captures the viewers' attention and helps them discover the theme, the letter between the three rectangles. Works Cited http: //www.experimentaljetset.nl/archive/mmx-shepley-bulfinch
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