1. About SHAWA: The idea: SHAWA is a top-tier competitor in the fast casual dining segment in Saudi Arabia, one of the fastest-growing areas of the restaurant industry. With amazing food served in a line style setting, build your own Mediterranean meal as you move along the line. It has an innovative menu and setting that drives repeat business not just across the traditional lunch and dinner segments. At SHAWA, the customer first chooses whether they want the order packaged or in a bowl. Then select the main ingredient (SHAWA beef or chicken, falafel, grilled vegetables). Finally, the customer chooses between fresh condiments and sauces. We also offer side dishes such as hummus and tabouleh. We have a competitive advantage in the overall quality and differentiation of our products, as well as the cleanliness and ambiance of our seating area. Our sandwiches, side dishes, etc. they are all of the best quality and to be refined through taste tests. The menu is designed to appeal to a health-conscious customer. Furthermore, our attention is paid to the simplicity of the menu (few ingredients with many combinations), fresh quality ingredients, welcoming environment. In Saudi Arabia there are no major Mediterranean fast-casual players. However there are other players competing in the fast-casual segment, mainly in burgers, and only "The Counter" offers customer-prepared burgers. There is strong demand for this casual, customized restaurant segment. The Mediterranean cosine is one of the most requested in Saudi Arabia. However, most of these are upscale or takeaway, which gives SHAWA the opportunity to be first to market.2. How to market the business: SHAWA aims to reach customers in a meaningful and creative way and will focus its marketing to attract its......paper center......market with a pilot branch8. Merger and acquisition strategy: we are open to mergers and acquisitions as long as they serve the growth of the business and maintain its identity. In selecting the merger partner: A good partner company should provide clear benefits to SHAWA by increasing capacity that enables faster growth or cost efficiency through shared resources. Points to consider in the merger or acquisition: • Cultures and systems must be compatible between SHAWA and the new partner for the merger or acquisition to be successful • Analyze the partner's finances to ensure that no uncovered liabilities are transferred • Decide which assets we will retain and others who will enter into the agreement and also understand it for the allocation of the partners' assets • Negotiating elements: valuation, stock options, asset allocation, short and long term payment options.