Lacan's Mirror Phase Self-recognition is a fundamental element for human beings, we exist as individuals each without our own differences and mutual recognition is an important characteristic for us . The psychoanalytic theorist had attempted to understand the complexities of the human mind's truth identity and action in the world. Technological progress has given us the opportunity to create virtual worlds2, and in many ways artificial reality is constrained by the fundamental rules of gravity, the day-night cycle, spatial distance, and even the living creatures that inhabit the virtual world. The focus will be on the creation of avatars by users as a means of identification and self-constitution in the virtual world. The avatar has the potential to bring a new dimension to the sense of self and could change the boundaries between real and virtual, physical and imaginary. In this essay I will try to question the relevance of Lacan's mirror phase in the artificial world. The avatars of the artificial world are primary visual entities, this parallels Lacan's mirror phase. Lacan's mirror phase in this context is about self-identification. Lacan explains the truth: children's recognition of the truth of themselves in the mirror. Initially the child will see the perfect image of himself, the coherent, coordinated being and also the object of desire for another (the mother), the "perfect other". This moment is the first time the child sees himself as a complete entity. It is very likely that it was previously known only as separate limbs. At this moment of the mirror phase the child is satisfied with himself. But soon after, the child falls into a language and no longer sees himself as an ideal ego. The child recognizes that there is a parent who holds him in his arms and who depends a lot on him, that ideal ego does not have its own... .middle of paper...the mirror stage of psychoanalysis was to specify the origins of the ego, a founding moment from which it is possible to understand the self. The mirror image may be free of control on the part of the child, but the product of that experience is a composition and act of invention by which the child's self is constructed (Evans 1996). The behavior in avatar customization suggests a similar experience that occurs in the creation of the ideal ego: being assumed into the mirror phase. The long processes of estrangement and identification take place in virtual worlds through the alteration and personalization of the aesthetics of the avatar. As for the human subject, who throughout his life "will seek and favor the imaginary totality of an "ideal ego"" (Evans 1996), so the user of the virtual world continually strives to alter the avatar, seeking the comfort of a concise and complete representation..