But the truth, according to the authors, is that managers were strengthening themselves on one side, which ended up weakening the other parts of the chain, of consequently, weakening the overall structure of the company's ability to innovate. Therefore, my company needs to consider the following implications to be better at innovation: 1) Managers should take an end-to-end view of all innovation efforts in the company to determine where the problems are in the innovation process. 2) We need to fix poor conversion by implementing a formal system to manage idea flow, which will improve the company's ability to screen and select good ideas. 3) Management is very afraid of risks in proceeding and is very strict in funding criteria which causes most ideas to be shut down and for this reason, we need a good mechanism to fund new ideas. The article did a good job of demonstrating how using the innovation value chain approach helps managers identify companies' innovation challenges and, as a result, be more selective about innovation tools and improve corporate innovation.