The world is on the brink of great social changes and technological and cultural innovations. The spread of technology influences all aspects of social life. Significant changes occur in the entire structure of modern culture and civilization. We are currently witnessing a new level of development of human society with the trend towards globalization in all spheres of human activity. In order to find our place in this new transformed world, we must understand the nature and direction of change, leading to globalization, particularly in the field of business communications. So, what are the causes of the process called globalization? ? It is difficult to find a clear answer to this question, since the development of international integration has been observed around the world since the middle of the 19th century several times. However, most of the time these processes have been interrupted by various political, economic and social obstacles. Is the current phenomenon of globalization a direct continuation of the internationalization of capital, the beginning of which was assigned to the 16th and 17th centuries by the French historian Fernand Braudel? The process, which he defined, is the birth of a "global economy" around the founding centers of European capitalism: England, Genoa, Holland. (Braudel) Globalization is a multistructural process, established by the multiplication and complication of social relations. It consequently leads to international integration, particularly in the fields of economics, engineering, technology, information, politics, law, management, and to the emergence of a kind of mutually dependent and complex system. interconnected. (Kottak, 26) This system begins to function as a single organism with its own… medium of paper… The Internet is a global communication tool not controlled by the state. Because it offers enormous opportunities, it plays a key role in developing the specifics of corporate communication. The impact of globalization on communications in business, in the post-industrial society, presents not only positive trends, using knowledge as the main means of exchange and development, but also negative trends in the further exacerbation of contradictions - destabilization in the development of state institutions with low levels of economic development, the growth of multinationals and their influence on the world, indicating the incompleteness of the development process of post-industrial society, and the need to create a sustainable model and regulate negative trends that could harm further development of businesses and the world economy