When the park was created more than 50 years ago, SeaWorld was saving orcas from hunting ("A Vision for SeaWorld | SeaWorld Cares"). Now, thanks to the love that society has created for Orcas, SeaWorld must change its policy and create a new atmosphere for the animals. The strategy from a public relations perspective was to use this new idea and vision as a springboard to better relate to the generation of this time. SeaWorld has also partnered with the Humane Society of the United States to advocate for wildlife protection in their parks (Berlinger). These strategies are used to change public opinion about SeaWorld from unethical to ethical by creating and promoting safer environments for