Therefore, make sure you do not resort to SEO, after all, it is the vehicle that can take your website to places. Social content is becoming the first choice of search engines and therefore posts, profiles, reviews etc. on social media they are getting more visibility in search results. Notice how as you search for something on Google you may see several tweets or Facebook posts ranking high on the search results pages. Get ready to see more social media platforms appear in search engine results due to the freshness of the content