There are different forms of technical writing. Each form is important to business success and influences its viability and success. Those who are unfamiliar with how effective technical writing can improve a company's performance and the overall satisfaction of its employees and vendors often overlook this importance. The data speaks clearly: companies that focus on effective communication are successful. Rich Maggiani, a communications consultant in Essex, Vermont, says the return on investment for companies focused on communications is 57% higher than those with poor communications capabilities. He also states that companies that lose sight of effective communication can lose up to 15% of their market valuation (Maggiani). Organizational studies further confirm that not only has profitability improved, but employee retention has also improved (Watson, Wyatt & Company). Let's explore some of the ways in which technical writing as communication can be an effective tool. Throughout this exploration, we'll look at three distinct technical writing methods that companies use to communicate. The first technical writing method we'll look at is proposals. A proposal is the persuasion document that brings a project to life or entices new customers to employ services. The effectiveness of a proposal depends heavily on its assembly. The proposal is the first real communication between the parties which establishes the willingness to work together to achieve a common goal. This goal could be a simple business-to-business transaction or a complex plan to develop a spacecraft for deep space exploration. The proposal could outline the proponent's skills, timeline for completion, the cost of the project, and the resources the proponent will use to make the project a success... halfway... improve morale and increase profits. Essentially all business success is due to technical writing, especially effectively written writing. Works CitedGerson, Sharon J. Gerson, and Steven M. Technical Writing: Process and Product. Fifth edition. Prentice Hall Education, Inc., 2006.Maggiani, Rich. The most successful companies communicate better. second PDF document. January 10, 2012. .Rosa, John David. Saving capitalism from corporatism: Greed and American corporate culture. AuthorHouse, 2005.Tomlinson, Ray. The first email. and January 10, 2012. .Watson, Wyatt & Company. “Effective Communication: An Important Indicator of Financial Performance.” Study on the ROI of communication. 2006.