Can other companies use Google's business strategy as a tool to attract and retain the best employees? INTRODUCTION In this essay I will evaluate the aspects of Google's business structure that made it possible being the best organization to work for in recent years. Additionally, I will evaluate each of these aspects using business and management theory and explain how other companies can use Google's business strategy as a tool to attract and retain the most talented people. Over the past four years, Google has consistently been ranked among the five best organizations in the world to work for. This has allowed it to create a competitive advantage by enjoying a larger talent pool from which to select employees. Other benefits of being the best organization to work for include lower employee turnover, lower absenteeism, higher customer satisfaction, higher economic returns and greater sustainability in the face of business challenges. All these factors contribute significantly to the overall efficiency of the company. Becoming the best organization to work for is important, not only for the company, but also for internal stakeholders. This means that leaders share a common vision and have charted a clear course for the future. It means the HR team has implemented the right practices to inspire high performance. It means that employees see a future, believe in it and are excited about it, and understand what it means for them and their work. More importantly, it conveys a positive image of the organization to potential employees and means that the organization is a great place to work. Google's HR department plays an important role METHODOLOGY In order...... middle of paper.... ..age, the founder and current CEO of Google, remains involved in the process and examines a shortened version of all hiring packages. After the hiring process, the next phase for new recruits is the socialization phase: the socialization process takes place at the orientation days which all new candidates are required to attend. This exposes them to the organization's culture and gives managers the opportunity to evaluate the individual's adaptability. However, in addition to evaluating the person, managers help the new hire to build an internal network as quickly as possible. This support from management staff is significant as it provides individuals with a sense of dignity and importance. Finally, Google uses an annual survey to get feedback from its employees which includes a number of different sections, one of which is innovation..