The article “Ending the War Between Sales and Marketing” by Philip Kotler, Neil Rackham, and Suj Krishnaswamy opened my eyes to how Companies see their marketing and sales teams as disappointing. Many senior executives describe the way sales and marketing work together as disappointing. They also say they don't communicate effectively enough or sometimes at all. The two functions don't work as well. and they also complain too much. On the other hand, however, when sales and marketing work together, companies see a big change for the better in a company's performance. The main problems found when a study was conducted to see that kind of differences to make to make the two functions work better together are that the two main sources of conflict were economic and cultural, the marketing function has different forms depending on the product life cycle changes and, finally, evaluate the quality of the two functions that work well together is not difficult. Marketing and sales departments argue like children about whose work is more important and more valuable to an organization. When...