For example, it would be more suitable to ask a 25 year old individual to be responsible for editing the website rather than a 50 year old individual who has much more experience in the marketing industry. Separating the skills and knowledge of each individual will result in a more effective company. Thus, multiple generations will be able to communicate with each other without problems; help strengthen the corporate identity. In politics, an opportunistic party will apply generational theory to win the votes of both the young and senior generations by declaring a manifesto that will satisfy the generations. For example, in the case of the senior generation, the implementation of stricter laws will gain the trust of the elderly towards the contending party. On the other hand, it will be a wise move to support the sensitive rights demanded by the younger generations. This effective strategy will ensure maximum support from both very different generations for the competition