IntroductionJetBlue Airways Corporation is an American regional low-cost airline headquartered in Long Island City, New York. JetBlue Airways Corporation is a public company listed on the NASDAQ stock exchange under the ticker JBLU. According to Yahoo Finance, JetBlue operates in the service sector and regional airline industry. JetBlue's main base is at John F. Kennedy International Airport in Queens, New York. As of October 2013, JetBlue serves 84 destinations in 24 U.S. states and 12 countries in the Caribbean, South America, and Latin America. As of December 31, 2012, JetBlue had approximately 12,124 employees. Jetblue was originally founded in 1998 with the principle of offering a low-cost travel experience to its customers. To differentiate JetBlue from its major competitors, such as Southwest Airlines, Delta Airlines, and United Airlines, JetBlue began offering amenities such as in-flight entertainment, TV screens on the back of each seat, and in-flight satellite radio, wireless data link for aircraft. of service, cabin surveillance systems and voice communication. As quoted by JetBlue founder David Neeleman, JetBlue seeks to “bring humanity back to air travel.” JetBlue's strong management team is led by its President and CEO, David Barger. As of December 31, 2012, it operated a fleet of 127 Airbus A320 aircraft and 53 EMBRAER 190 aircraft. Third Quarter 2013 Earnings Report On October 29, 2013, JetBlue announced its third quarter results. For the third quarter of 2013, JetBlue reported earnings of 21 cents per share, missing analysts' estimates by a cent. However, earnings increased substantially from the 14 cents earned in the corresponding quarter a year ago, thanks to cost controls and a greater focus... at the center of the paper... on the sector and therefore should be taken into account as an influential factor.Appendix 6Driving ForcesThe driving forces for the airline industry include factors such as fuel costs, technology, regulation, and general economic conditions. Rising fuel costs cause problems for the airline industry, which is energy-intensive and heavily dependent on oil. Carriers are known to pass costs on to consumers, but unless they all do so at the same time, those who do so are at a competitive disadvantage (Hoovers, 2013). “To minimize the impact of rising fuel prices, airlines can cancel low-capacity routes, consolidate routes, and use single-engine taxiing at airports (Hoovers, 2013).” Due to weak airline balance sheets in recent years, they have not been able to protect themselves against oil prices as they would have liked. They too were not willing