Tourism has become an enormous source of revenue and cultural exchange for many parts of the developed and developing world. Through tourism people are able to escape their normal routine and interact with exotic and different places, as well as people. This act of traveling for the sake of pleasure and "vacation" sometimes leads tourists astray in their ethical judgment of how to behave as a visitor in a different land. This article will delve deeper into this issue by comparing the “tourist” through sexualized tourism market in Brazil and more ethical forms of alternative tourism, such as volunteer tourism. The act of traveling has been done for hundreds of years but has morphed into a more lucrative and dangerous industry as travel has become more accessible to a wider spectrum of people. Second (New Key Words) there are generally two types of people who participate in the trip: the tourist and the traveller. The tourist is a superficial being, who takes time “outside the daily routine to taste, but not necessarily to interact with others” (356). The tourist can also be seen as vulgar and ignorant when introduced to new cultures and ideologies. On the other hand, he is an "independent and genuine explorer in search of discovery" (356). The tourist participates in generic forms of tourism while the traveler seeks experiences that are more personalized and more sensitive to the environment and people of the destination. The "colonial and postcolonial character of modern tourism" is evident as many people from the most privileged sectors of society visit the Third World and commodify the culture, bodies and livelihoods of their hosts. Unfortunately, most of the profits from these tourists go to multinational corporations instead of... middle of paper......tourists feel the need to visit mass tourism destinations, such as all-inclusive resorts in the Caribbean, ce there are others who are looking for an experience that will change them forever. They want to absorb pieces of other cultures to include in their experiential album, feeling the emotions and living a lifestyle of the Other while decreasing personal boundaries. In contrast, places like Brazil, Thailand, the Philippines, and the Caribbean Islands experience a different reality as sexualized images of their women, and sometimes children, have become a problem creating an unhealthy sex tourism market (Bandyopadhyay 940). With the merging of alternative tourism and growing global awareness of the many human rights issues stemming from generations of colonial exploitation, there is hope that people will be more inclined to choose safer and more sustainable modes of tourism..