The Book by Susan Gunelìus analyzes the story of JK Rowling and the Harry Potter brand to understand how a series of fantasy books for children managed to become a global brand with a value of over $4000 million dollars.Chapter 1. The book I lived.What were the beginnings of Joanne Kathleen Rowling (English, born 31 July 1965). She has always been attracted to literature, with authors such as JRR Tolkien and Jane Austen. He worked as a teacher until 1990, when the HP story began. A single mother had a daughter in 1993. Only in 1995 was she able to finish the draft of HP. The following year he looked for a publisher to publish it, and with difficulty reached Christopher Little, with the unusual proposal of a 223-page, 90,000-word book in the fantasy genre for children. He eventually found the publisher in Bloomsbury who assumed the risk and payment for publishing the work. The first book in a series of 7 was published on 26 June 1997 in England, in just 500 copies. Subsequently, Scholastic's was the publisher that paid a large sum to publish the works in the United States. The success began at the end of that year when more than 70 thousand copies had already been sold in Great Britain. A month after the publication of the second book in Great Britain, the first arrived in the USA (190 thousand copies). In total, as of the date of Susan's book, 400 million of all books in the series have been sold. In 64 languages.Chapter 2. The Value of a Good Product Satisfying the fundamental truth of all businesses: Creating a product to satisfy an existing need is easier than creating a perceived need to satisfy a product's business objectives. existing. HP SWOT Analysis: Strengthen...... middle of paper...... business, finally it's something that has to be measurable and verifiable Be able to attract multiple markets alone (children and adults). one of the keys to success is the changing aspect of time, something that must always be taken into consideration is also part of the diversification of the business, such as the use of the web, something that previous authors could not take advantage of. Even multimedia or the use of multiple channels, as in this case books, films, merchandising in the amusement park. Word of mouth is one of the keys to success since those who are passionate influence much more through the emotions they transmit. The product must be simple "identifiable to the buyer". It must emotionally involve the consumer. It must generate a community of support in which consumers identify with each other.