Topic > Century Publication Case Study - 923

These stores make their appeal based on a single line or closely related product lines. Because these stores specialize in a limited industry, they are able to offer a wide assortment of products, a wide range of sizes, and the newest styles. Because their buyers can focus on a few lines, their knowledge of these lines is more complete than that of a buyer for many different lines. Specialty stores offer the opportunity to practice high-level sales skill, and salespeople in these stores often receive higher salaries than those in other stores. Much of the retail trade of the wealthy in larger cities goes to specialty stores. For example, if a customer visits a Reebok store, they will only find Reebok products in the stores. • Multiplex – When a group of stores all selling the same merchandise are brought together under one management they become multiplexes. Multiplexes can afford to employ experts in purchasing, accounting, advertising and other retail functions. Table no. - No. of outlets in various types of food and grocery stores