The organization selected to analyze the creation of its strategy is Target Corporation, traded on the New York Stock Exchange under the symbol TGT.A General Merchandise and RetailTarget Corporation operates in the merchandise industry generic in a retail trade sector with a NAICS code 452 (BLS, 2015), such sectors are unique in nature and conduct business using equipment and personnel capable of storing the much-needed variety of non-perishable and perishable products from a single large shop. General Merchandise and Supercenters use mass merchandising, which is a retail sales method that involves high-volume sales and rapid turnover of goods sold for less than the traditional price. Target Corporation meets these sales criteria and is called23), a strategy that consists of competing differently by using a series of actions to perform better than rivals and achieve greater profitability. It's about choosing to be different and making the right choices to provide direction and direction to employees and the company on what to do and what not to do. The stated target companies are (Business Review (2011): a) growing stores that provide long-term value to their guests. The store's growth includes its first small-format store and a store renovation with a new layout that features the latest merchandise across a broad assortment of grocery, beauty, shoes and home. This gives the customer another reason to visit Target Store to shop at a Target store. b) Provide customers with a shopping experience with store-inspired service and penny-inspired value with a one-stop shop that includes assortment of perishable and grocery products. Leverage technology to extend offers beyond the store using mobile devices and the target website experience as well as social media to connect with the customer for a dialogue and provide offers, shopping experience made simple, accessible at any time and Target will also price match with Amazon, Walmart, BestBuy and other retailers. The price matching along with the RED card reward program provides a competitive advantage to its competitors (ZACKS, 2013). d) Providing high quality, great design from emerging designers and fashion houses at an affordable price and a brand promise of "Expect More, Pay Less". e) Continue to provide core products to a wide range of brands with exceptional quality and great value in in-store and online categories. Additionally, customize product offerings to meet customer expectations and meet multicultural customer demand. f) Demonstrate corporate social responsibility (CSR) by helping to build a strong and safe community by being a greater community through volunteering, donating and caring for the environment. Furthermore, corporate social responsibility strategy revolves around well-being, which is a big change (Bullseye View, 2015). Support employees to live well and achieve their goals, thereby contributing to the growth of the organization by cultivating talent, networking and leadership through employee growth. Such commitment and a diverse perspective enables the talented workforce to realize its full potential to achieve excellent results