||||In the October 21, 2013 issue of In Touch magazine, Herbal Essences hair products have a bright and eye-catching advertisement to grab readers' attention. As readers browse through the magazine, the advertisement is intended to stop and capture the reader's attention. Dark-haired, dark-skinned model Nicole Scherzinger is used to show off the products. Scherzinger's hair is an image that a reader can't help but notice. A long, thoughtful and full volume is what attracts the reader, especially women because they would like their hair to look like the hairstyle shown in the advertisement. Many women will probably see the model and envy her looks and hair and therefore, even out of jealousy, will want to buy the product so they can be as attractive as the model. Herbal Essences included bright colors, catchy phrases, and a pattern in their advertising to serve a very important purpose, which is to sell their product. The intended message from this advertisement is the message received, simply to convince people to buy the products. The use of flow within Nicole Scherzinger's hair, focal point and text make the Herbal Essences advertisement effective. This advertisement promotes Herbal Essences shampoo and conditioner. There are a few main focal points within this advertisement, one of which is Nicole Scherzinger. Having it in the ad makes the audience think that if a celebrity has shampoo, then I have to have it too. Having her as the focal point attracts the consumer. Another focal point could be the semi-hidden brand, Herbal Essences. The brand name is in the corner, almost invisible. Having the name hidden in a corner tangled in her hair draws the public's attention to the name. The final focal point…middle of the paper…he feels that by purchasing the shampoo he is having a personal connection with the famous person. Having a famous artist promoting your products brings in a huge amount of potential customers among the fans. Throughout the advertisement the viewer is given multiple messages about the product which will attract the readers. The main purpose of Herbal Essence is to get the viewer to stop what they are doing and pay attention to the advertisement. But at the same time it has the ability to make the viewer feel comfortable with the products. Throughout the advertising it is clear that Herbal Essences tries to create the illusion of an irresistible product. The idea is that by using their product, they will have more control over their lives. Herbal Essences' is very effective with its advertising because it uses three important design elements; flow, focal points and text.

Topic > ||||In the October 21, 2013 issue of In Touch magazine, Herbal Essences hair products have a bright and eye-catching advertisement to grab readers' attention. As readers browse through the magazine, the advertisement is intended to stop and capture the reader's attention. Dark-haired, dark-skinned model Nicole Scherzinger is used to show off the products. Scherzinger's hair is an image that a reader can't help but notice. A long, thoughtful and full volume is what attracts the reader, especially women because they would like their hair to look like the hairstyle shown in the advertisement. Many women will probably see the model and envy her looks and hair and therefore, even out of jealousy, will want to buy the product so they can be as attractive as the model. Herbal Essences included bright colors, catchy phrases, and a pattern in their advertising to serve a very important purpose, which is to sell their product. The intended message from this advertisement is the message received, simply to convince people to buy the products. The use of flow within Nicole Scherzinger's hair, focal point and text make the Herbal Essences advertisement effective. This advertisement promotes Herbal Essences shampoo and conditioner. There are a few main focal points within this advertisement, one of which is Nicole Scherzinger. Having it in the ad makes the audience think that if a celebrity has shampoo, then I have to have it too. Having her as the focal point attracts the consumer. Another focal point could be the semi-hidden brand, Herbal Essences. The brand name is in the corner, almost invisible. Having the name hidden in a corner tangled in her hair draws the public's attention to the name. The final focal point…middle of the paper…he feels that by purchasing the shampoo he is having a personal connection with the famous person. Having a famous artist promoting your products brings in a huge amount of potential customers among the fans. Throughout the advertisement the viewer is given multiple messages about the product which will attract the readers. The main purpose of Herbal Essence is to get the viewer to stop what they are doing and pay attention to the advertisement. But at the same time it has the ability to make the viewer feel comfortable with the products. Throughout the advertising it is clear that Herbal Essences tries to create the illusion of an irresistible product. The idea is that by using their product, they will have more control over their lives. Herbal Essences' is very effective with its advertising because it uses three important design elements; flow, focal points and text.