According to Webster's dictionary, advertising can be defined as "something that is shown or presented to the public to help sell a product or to make an announcement." It is also defined as “a person or thing that shows how good or effective something is.” Both of these definitions help describe the before and after of the Marlboro cigarette advertisement. Marlboro began as a women's cigarette and then completely transformed into a men's cigarette. The cigarette has a red stripe on the tip which was considered a way to hide women's lipstick when they smoked. They got the idea to change their market from female to male when a man changed his gender to a female. They had to change it from a tearoom smoke to a manly cowboy smoke, so they used a cowboy to do it. This was known as the Marlboro Man. He also had a special tattoo in some advertisements that made customers feel like he was addicted to his cigarettes. They kept the red tip to attract the woman, but made the package more manly. The durable packaging alone made people want to buy the cigarette. They used colors for writing - red, white and black - which were found to attract the smoker. This has been tested through consumer surveys and the Color Research Institute. Finally, Marlboro used their image not only on packaging, but also placed their logo on things like clothing, beach towels, and baseball caps. This happened after cigarette advertising was banned. Marlboro cigarettes managed to completely transform their name; however, I'm not sure they should be considered the best. Twitchell believes Marlboro would win if there was an award for the perfect campaign, but I don't think he's proven that point. Before reading the article, I... halfway down the page......you after seeing it in the store when I did the Color Run. The man in the store made it look like the best jacket ever, and once he let me feel the inside, I was sold. If he hadn't made a huge deal out of this jacket, I would never have known of its existence, and it wouldn't be on my Christmas list. I could go on and on about the products I have purchased mainly based on the advertising or even just the look of the product. I'm the type of shopper who is drawn to the prettiest packaging, even if it costs five dollars more. Advertising is just a part of our daily lives, but it influences us without us realizing it. During the Super Bowl, we talk during the game and make everyone shut up during the commercials just to see how amazing the commercials are that year. Advertisements will always be in our lives and will continue to influence our opinion of products, forever.