The video is an example. If you haven't started using your smartphone and cheap video cameras this year to make more use of video to present your website, answer customer questions, and communicate one-on-one, you're not using the tools to their advantage either. If you focus on the words, it's like you're still putting a stamp on all your letters and taking them to the post office. Your marketing department needs to become a media and education department. Marketing has moved from creating small, punchy messages to producing content that drives people over a period of time to make you their supplier