and various levels of usage are emerging such as data warehousing/mining, supply chain management, data scanners, barcodes, etc.• The latest trend for selling Fragrance retail is now falling for the great Indian dream of retail, as well as the emergence of private labels. • Loyalty programs and reward points are widely used to retain and reward customers, e.g. First Citizen (Shoppers Stop), Green Card (Pantaloons). • Store design is going international, for example Hypercity collaborated with JAP of London for its store design. • The emergence of retail brands, e.g. Stop, Fresh &Pure, etc. The number of retail outlets in India has increased from 0.25 million in 1950 to around 12 million today. This translates to 48 times growth in a period when the population has tripled.12 India is seen as a potential gold mine for foreign and domestic retail operators as it is an emerging retail market and has the highest retail density in the country. the world. The following tables show domestic and foreign retail players in the Indian retail market with their investments