The key to success is building strong, long-term relationships with customers. CRM is an important tool for generating benefits for both customers and sellers. They treated each customer specially and tried to get the appropriate information about the usage of their purchase, allowing companies to increase sales and also increase customer loyalty. Furthermore, CRM also helps to make the sales processes very easy and simple, helping the sales staff to deal faster. There is a great opportunity for organizing cross-selling and up-selling to loyal customers of companies via CRM. This helps the organization to develop quality and better relationship with customers which also improves customer satisfaction hence customer acquired