The frozen yogurt company “My Choice” is a store specializing in frozen yogurt. In the frozen dessert industry, frozen yogurt is a new popular dessert after ice cream. Although frozen yogurt businesses have developed significantly in recent years in New Zealand and will go strong in the future. The frozen dessert category sees strong demand in New Zealand and Australia. New Zealanders love their ice cream more than other people in the country. Many large manufacturers sell their products through retail stores, wholesalers and stores operated under franchise agreements, which have contributed to the growth of the industry over the past five years. Describe the size of the market, its growth prospects, and any trends that may influence it in the future (such as political, demographic, fashion, consumer behavior trends, etc.) Globally, the frozen desserts market is seen as a growing sector and is valued in billions of dollars. Currently, the overall frozen dessert industry is worth $55,369, with a market growth of 4% and is expected to reach $68,023 by 2015, an approximate figure. 22...