1. Current Situation/Context Kelly Services is positioning itself to provide customers in Germany with temporary services in several functional areas, including call center operations, warehousing, distribution, light assembly, administrative functions, and postal and reprographic services.2. Overall Objectives To strengthen Kelly Services' hold on international markets, Kelly is looking to increase its commercial presence in Germany.3. Target audience: Germany The German workforce is preparing for a massive shift towards highly skilled technology sectors and Kelly Service aims to provide these sectors with the highest level of the German workforce. To meet these national and economic demands, Kelly Service plans to target a broad but very specific audience demographic. According to the university rankings compiled by Eduniversal, “nearly a third of [German graduates] choose to follow a professional training program within the binary system rather than continue on to graduate school; professional training is highly valued, and graduate school is largely staffed by research-focused students.” Likewise, Kelly Service's target audience will be college graduates who have recently earned degrees in fields such as automotive manufacturing and electrical, automotive and chemical engineering. Furthermore, Kelly Services will actively target senior students at universities with top engineering and manufacturing programs such as Technische Universität Berlin, Freie Universität Berlin, Humboldt-Universität zu Berlin, Universität München and Universität Freiburg. The target audience will also include the highly environmentally conscious German workforce. Kelly Services will work to recruit individuals from… middle of paper… each client can be measured based on the business contracts acquired. The website and its success can be evaluated by the technical support team based on how often it is used and, more importantly, by asking information-seeking customers how effective the information provided on the website is with respect to their company's interests. Conducting further research and updating the website to suit a company's interests would ensure we get our message across better. When a business contacts Kelly Services, the customer service team may ask how they heard about our company. Based on the feedback we receive, we will determine which media provided positive information outcomes and how effective they were. From there we will determine what was successful and how we can improve and adapt our process and delivery method to better reach our potential customers