HSBC UK offers credit cards such as HSBC Credit Cards, Student Credit Cards, HSBC Premier Credit Cards, HSBC Gold Credit Cards and Business Credit Cards. People with regular income or low credit ratings will be offered the HSBC credit card which has basic features, while the Gold credit card and Premier credit card are offered to people with good income level and very high income level. high. They also come with a wide range of benefits such as rewards. It comes with the convenience of earning reward points plus a balance transfer offer. Objectives: The objectives of this marketing plan are: • To determine the factors influencing the use of various credit cards in the UK. • Determine the correlation between each income group and the use of a credit card. The vision is very clear: by 2020 at least 80% of customers should use the HSBC credit card in the UK and it can be acquired very easily if the company can follow and implement the following three main objectives: • Change with the changing people's attitudes • Implement global standards; and • Prices e