All in one motion, they eliminate a potentially competitive business, as well as acquire valuable real estate and employees in their new market. They are able to build their popularity, while at the same time keeping their outlets in the same area that local consumers are already familiar with. As the stores begin to make money, management begins to remodel the store to look more like traditional Wal-Mart stores. It can then begin to expand to new and larger stores in the market. Because of the size and wealth of the company, they are able to use this strategy extremely effectively. There are not many other competitors that can implement this effectively