Topic > Marketplace, Prime, and Amazon Web Services: Amazon

He narrowed his list down to two products, which were books and music (Kargar, 2004). Bezos had to analyze market conditions to decide which direction he wanted to go. He found that there were about 1.5 million books in English and about 3 million books worldwide in all languages ​​(Kargar, 2004). Additionally, there were approximately 4,200 publishers and two major retailers: Barnes & Noble and Borders. Although there were two major retailers, they represented only 12% of the book market and, between them, offered only 175,000 titles (Kargar, 2004). The book market seemed ripe for a new player, but Jeffrey had yet to analyze the music industry to see if it would be a more fruitful endeavor. In contrast, the music industry was not yet ready for the Internet revolution. The recording industry consisted of only six major labels that had complete control of distribution (Kargar, 2004). The influence that record labels had over the entire music industry made it easy for them to freeze a new company. While this gave labels power at this time, it would ultimately prove disastrous for them with the advent of Napster (Kargar, 2004). Because of Bezos' analysis, he decided to enter the online bookstore business. Jeffrey Bezos left New York City and moved to Seattle, Washington because he was close to Ingram's book