The goal is to access international readers; distribute far and wide. Overall, the Ghana Tourism Authority will have a bank of stories and images, which can be used for branding and marketing over a long period of time. Value of Storytelling and Storymaking Storytelling and Storymaking are branding and marketing concepts and as such it is difficult to measure cost versus performance. The main objective, however, is to increase tourist arrivals. It is also designed to give visibility and present Ghana as a truly illustrious and authentic African (not just West African) travel experience. It is designed to bring Ghana tourism to life through stories about the land, the sites, the experiences, the adventures and the people… to feel its rhythm and soul. The goal is to provide industry partners with a creative toolkit to use as an appendix to sales and marketing materials. The most important thing is to emotionally connect potential tourists with Ghana so that they want to travel to Ghana and, as a result, have a deeper travel experience. Therefore, more likely to be delusional