They wanted their viewers after seeing the advertisement to be compelled to use their services. Unfortunately, the informal and humorous style depicted immaturity. The supporting evidence was non-existent and did not appeal to the public rationally or emotionally. The lack of facts in the ad details the lack of prior knowledge and experience of the campaign. The viewer is not comfortable with reliable information. The commercial did not appeal to any rhetorical strategy powerful enough to persuade. The Feed the Pig campaign's picnic ad targeted young adults by educating them about the importance of financial stability. The advertisement warns of the dangers of overspending and offers a solution to viewers. The main objective of the campaign is to convince the public to use their services. Unfortunately, the commercial was strategically disorganized and the message was vague. The exaggerated example missed the need to start saving. Using humor to accentuate their message was a poor decision. The viewer was not convinced by the textual, visual and auditory elements represented in the picnic