For example, the number "4" is very attentive to the Japanese and Chinese. At events, we should be aware of things like gift quantities, levels, and number of hotel rooms. Conclusion As a result, we can see that cultural diversity takes an essential role in corporate communications. In the trend of globalization, intercultural negotiations occur more and more often, which we could no longer avoid. We must clearly understand the different forms of cultural diversity and find ways to overcome them. With skills in addressing these issues, the company's communications effectiveness and competitiveness would definitely increase. BibliographyLaw, J. (1893). Chapter 2. THE CONFUCIAN ANALETS (p. N/A). Oxford: Oxford Clarendon Press. Time, context and space. (n.d.). Sociology web by Benet Davetian. Retrieved October 5, 2014, from http://www.bdavetian.com/3%20TIME%20CONTEXT%20SPACE.htmHall's Cultural Factors. (n.d.). ChangingMinds.org. Retrieved October 5, 2014, from