Franchising is a suitable strategy for gourmet burger fuel to enter China. But you need to educate them about it because Chinese people don't like to work in that company if they don't know about it. So, the meeting should be arranged with them several times and make them informed through intermediaries. Because the Chinese prefer to use intermediaries. The sample material needed to show them before entering the Chinese market. At first, Shanghai (23.9 million people in 2013) or Beijing (21.2 million people in 2013) / Guangzhou (14 million people in 2013) are suitable for hamburger fuel to send to China because those cities are highly populated, increase in income, have developed and rapid urbanization, young workforce and so on. • China is a niche market, which means it focuses on competitive price (low price) and quality product. So it is essential to lower the price even by increasing the income over there. The price should be able to satisfy China's young age group and employed people (agriculture: 33.6%, industry: 30.3%, services: 36.1%, 2012 estimate). It is better to evaluate the price of the competitors which helps to keep your price in line with the market and also with the competitors. So that the menu remains accessible according to the market