The Wildlands Conservancy's goal is to preserve the beauty and biodiversity of the earth and ensure that children know its wonders and can still enjoy their environment. The organization's relationship and how it communicates about itself is similar because in the appearance of the Wildlands Conservancy site it communicates the same beauty and biodiversity of the earth. The beautiful photographs and heartfelt words showcase conservation projects that have preserved notable and important landscapes in California. The beautiful photographs on the site inspire to visit unique places and therefore the need to help and protect them so that they can inspire future generations. According to the organization's goal, they share the relationship with how it communicates itself in the website through the environment in which it operates. In terms of what the organization is doing to achieve the goals, Wildlands Conservancy's goal is to call upon people around the world to see the beauty, wonder, and inspiration of the natural world. What the organization is doing is ensuring that its goals are achieved by encouraging people to participate in safeguarding the favorable environment and beautiful landscapes. Once again the organization is campaigning for California's rich biological diversity to be restored and preserved for a future generation. Through the use of beautiful photographs posted on the organization's website, they help the organization achieve goals as people will make an effort to visit the beautiful and wonderful environment. The communication model that Wildlands Conservancy uses to communicate itself is an advertising model; fo......medium of paper......nes making it possible to obtain advertising through the use of television as a means of communication. Again you are more likely to gain publicity when organization officials and stakeholders engage in one-on-one interviews as this marketing strategy is clearer to people as all the details regarding Wildlands Conservancy will be explained. The reason I advocate other marketing strategies such as one-on-one interview and television is because they will produce a lot in terms of customer acquisition although the method is expensive. But in return the organization will benefit from marketing strategies if they are conducted in the right way. Works Cited Jennifer, M. Wildlands Conservancy: Montane Botanic Garden and Children Outdoor Discovery Center. Southern California: California Press. 2014. Print.