More and more people are using different means, such as social networks, to speak out against the oppression and misrepresentation of women in social and professional environments. Pantene displays the hashtag “#ShineStrong” at the end of the commercial, which is a very effective way to expand the ad into other mass media. Through the expansion, viewers will be more likely to not only talk about the effectiveness of Pantene's advertising, but also raise awareness about issues surrounding women on their personal social networking pages. The Pantene commercial offers an empowering message to all women and encourages them to stop succumbing to the idea that male dominance is acceptable. By incorporating a broader purpose into the ad, you create a “halo effect” on the brand. Companies do this in the hope that, if done correctly, the brand will be associated with a good message, giving it greater appeal to shoppers than other brands. Aside from its uplifting message, the advert also features comedic aspects, making it appealing to a wider range of viewers. To some extent, advertising is successful because it encourages women and creates a strong message; at the same time, the clip fails to advertise the actual