The Desired Effect: First Impressions Whether we like it or not, it only takes three seconds to come to a conclusion about someone new (Flora, 2004). First impressions strike like lightning and before you hear the thunder you have formed a first opinion. In First Impressions Matter, “According to New York University's Graduate School of Business, people make eleven decisions about us in the first seven seconds of contact: (1) education level, (2) economic level, (3) credibility and perceived credibility. , (4) trustworthiness, (5) level of sophistication, (6) sexual identification, (7) level of success, (8) political background, (9) religious background, (10) ethnic background, and (11) social and professional desirability". (Boucher, 2009, p. 1). I would like to add a few more: (12) attitude and (13) mood. When he first read First Impressions, John appeared to be an extrovert, governing the situations he was confronted with while walking on the sunny side of town. the sidewalk to greet a woman he had just met. In the second scenario, John appeared to be an introvert...