Whatever the mind conceives as truth, it will achieve that perception.[2] For example, you walked 1 mile a day and then decide to set a new goal of walking 3 miles a day. Before you begin your 3-mile walk, you constantly remind yourself that this is a long distance to walk. Your body will begin to struggle to complete the journey because your mind has perceived it as a difficult task. So the walk, instead of being pleasant, has now become tiring. The same goes for business goals. If your goal is to get promoted to an executive office but you still picture yourself working in your cubicle, then that's exactly where you'll stay. The answer is to change the perspective in your mind before taking action to make your goal a reality. Do this by practicing positive affirmations every day. Write your goals in the present tense and repeat them out loud three times a day. So instead of saying, “I want to be promoted to VP of IT and work in an executive office,” say, “I'm the VP of IT and I have the executive office.” Even if you haven't reached your goal yet, you are reprogramming your mind so that the goal can become reality. In conclusion, objectives must be developed as a series of steps that move the organization towards achieving the objective. Goals arise from the vision and goal and provide measurements or standards for evaluating progress toward the desired goal. Finally,