Mark; - Branding is known as uniqueness in terms of products or services provided by the company. The brand is also a set of information or images that represent the seller. Brand defines the symbol, name, term or characteristic of the company's service or goods. Examples of popular brands are Apple, Amazon, and Samsung. Looking at the chosen case study, the Holland and Barrett brand is the name and design identifies their quality products and services distinct from those of other sellers. Holland and Barrett stores have a natural and healthy appearance that makes them easy to recognize. H&B's promise is to provide healthy food at the best price. (Holland and barret.2012)Branding; - Branding is the process of creating the product name, image or logo in the minds of consumers through an advertising theme. In H&B the brand gives the customer the opportunity to recognize it through the company name, design and healthy products. The advantage of branding in H&B is that customers are likely to remember their products, their strong images and the colorful color of the store to recognize them. Another benefit of branding for H&B is that it serves as a convenient container for reputation and goodwill. Loyalty when customers have experience with the brand and are likely to buy their products again. Brand equity 1.1.1. Definition; - “brand value is the added value given to products and services. It can be reflected in how consumers think, feel and act about the brand, as well as in the price, market share and profitability that the brand commands. "(Kolter and Keller.2012, p265) according to Holland and Barrett's case study, brand equity refers to the high value of the brand, the brand with high value means that H&B has the ability to create a kind of positive... half of the paper... may require exposure costs. Holland and Barrett currently use the company brand because it features each product with the same brand and to have the same level of quality of the products; -branding is when two companies together, another word, two brands become a partnership of goods and services.(Investopedia.come.2013) The advantage of co-branding companies is to increase sales and cash flow, expand customers and join advertising. Potential disadvantages are disagreement over decision making, which could be reduced if the two products have different market and customer trust issues. Co-branding would not work for Holland and Barrette because it could create confusion as they have large customers and are familiar with the brand. The risk of co-branding is loss of control; lose customers because the single advertisement may not cover the entire category.