Unless and until the fruit of liberalization, privatization and globalization reaches the lower strata of society, it is believed that there is no threat to retail stores unorganized in India as lower strata of the society depend on daily wages and hesitate to peep into the glittering super and hyper markets. Therefore, they want to visit the shops in their locality and the small shopkeeper has a relationship with the locals and this closeness makes the shop owner the dearest to the locals. The support offered by the locals is a linchpin for the establishment of small kirana shops. 20. In Thane district, the retail market is slowly and steadily shifting towards the organized sector but there is still a great impact of unorganized retail sectors, both the sectors have their different place in the minds of the clients. 21. Most of the unorganized kirana store retailers say that organized retail markets do not affect their business at all. They believe that none of them can serve their customers the way they can: credit, home delivery and variety of goods are the key.22. The customer can walk into their stores and pick up anything, and the retailers know they will pay them next month. They also intelligently point out those small ornaments that would not be found in an organized retail sale