IndexAutopilotElectrificationSoftwareDesign“Tesla has undoubtedly contributed to the transformation of the automotive industry” - Dyer J. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Sensing - Anticipation of new opportunities. Tesla has valued the evolution of technology in the automotive industry without harming the environment, working to achieve sustainable development. Growing concern over global warming, growing campaigns for environmentally friendly products and the rapid pace of technological development are just some of the points companies are examining; this is where Tesla saw some of the technological and market opportunities. Research and development activities have been intensified and the survey and review of customer needs and technological possibilities has been intensified. Tesla's continued exploration, especially in the evolution of technology, has been truly remarkable over the years. Competitors saw the same opportunity but may have calibrated it differently, which changed the nature of the opportunity. As a matter of fact, in 2001, General Motors destroyed all of its electric models in a scrapyard, Musk says. "When we came in and made the Roadster, we asked GM to make the Volt and then Nissan felt confident enough to go with the Leaf. We basically got the whole ball rolling with the electrification of cars. The ball is rolling slowly, but it is “Seize: Once you have identified a new opportunity, you need to address it through new products, processes or services. Autopilot Since Autopilot first appeared, other automakers have announced their plans to implement semi-autonomous or highly automated systems. GM equips the Cadillac CT6 with Super Cruise. The Mercedes-Benz S-Class gets Drive Pilot. Nissan has ProPilot. Audi says the new A8 will be level 3 autonomous. And so on. Electrification Autopilot has forced major automakers to start developing their own semi-autonomous systems, Musk's commitment to bringing electrification to the masses has proven equally influential. Software“They continue to sell vehicles that are incapable of learning and improving and are highly vulnerable to obsolescence,” Morgan Stanley analyst Adam Jonas said in a recent note to clients, according to Electrek. “Automakers have had ample opportunity to disassemble Model Ss in the lab. We suspect that Tesla's internal, vertically integrated software capabilities and its willingness to assume the risk of hacker attacks make the difference. ”DesignTESLA made cars beautiful and desirable, not at all similar to other cars available on the market. Transformation “Tesla's transformation has come from building popular products, building profitable partnerships, and constantly seeking self-disruption.” Using David Teece's Dynamic Capability framework, Tesla has great opportunities to gain market share. Over the years, the company proves that it is taking open innovation seriously, despite threats from new competitors and continued doubts about their “ambitious plans” like the one cited by Zachary Sashan in his blog titled “11 Tesla FUD Claims of Years Past,” Tesla still shows unwavering leadership in innovation. Tesla Motors continues to generate new ideas (sensing), also a great way to gain market share is to spot new trends before competitors, sense new opportunities and turn them into reality through its products, processes and services,.