Currently, consumers have positive, but mixed, feelings about AI. Most general consumers believe that AI will improve society. According to an independent global survey conducted by Arm and Northstar in 2017, 61% of consumers believe that AI will make society better or much better, while 22% believe it will make society worse or much worse, indicating positive perceptions. . However, artificial intelligence is a polarizing topic. Among the same group of global respondents, consumers reported feeling optimistic (33%), excited (30%), and enthusiastic (20%), while slightly fewer reported feeling worried (27%), unsure (25%), and confused (9). %). Despite responding positively to the impact of AI on society, people harbor a fairly uniform mix of positive and negative emotions. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Other studies on consumer perceptions of AI reflect this same mixed, but positive attitude. PwC (2017) reported that 63% of people agree that AI will help solve the complex problems facing modern societies, and 59% of people agree that AI will help people live more fulfilling lives. Furthermore, 46% of people believe that AI will harm people by taking away jobs, and 23% think that AI will have serious and negative implications. AI sentiments are polarized, but slightly more positive than negative. Additionally, 63% of consumers globally don't realize they already use AI technologies. This lack of AI awareness offers marketers the opportunity to stabilize consumers' perception of AI away from its current polarized nature and towards positive feelings of trust and enthusiasm. AI's status as an immature technology allows companies using it to proactively position the technology in a positive light, with the goal of helping consumers understand the benefits of the technology in a transparent way. Additionally, with 98% of marketers reporting feeling optimistic about AI compared to Only 33% of global consumers feeling optimistic, companies implementing AI should be aware of how their customer base customers could perceive it to structure marketing efforts accordingly. For B2C companies, adopting a more cautious positioning aimed at building trust and educating consumers about AI technology may be the best path. Chatbots are text-based conversational applications that allow a human user to talk to a bot that responds automatically. They see widespread interest with 95% of executives saying chatbot usage will increase in the near future, but a study by SAP revealed that only 9% of Fortune 500 companies are implementing chatbots. With practical applications in customer service, e-commerce, and more, chatbots rightfully deserve their highest interest. There are currently two main forms of chatbots. The former are rule-based chatbots that can only respond to specific commands. If the user does not enter the correct command, the chatbot cannot understand the prompt. The second form of chatbot is based on artificial intelligence. AI-powered chatbots use machine learning, NLP, NLU, and NLG to enable conversations.