Smartphones have emerged in the market as the standard format for a mobile phone, currently smartphones are the fastest growing segment in the telecommunications industry. Smartphones are no longer a device exclusive to early adopters. The rationalization of versatile 3G web and portable correspondences has opened up limitless possibilities for the advanced cell. According to a study published by the GSMA, the number of mobile phone users worldwide will increase by 5 billion by the middle of this year. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Over time, many different smartphone brands have started to come up with a range of innovations and qualities provided by the mobile phone companies to attract the attention of their customer to purchase its products. However, famous smartphone brands remain the target of smartphone lovers, especially if the brand is already known in the market and around the world. Smartphone brands should have advantages and disadvantages of the variety available. The company should prepare different ways to deal with and bombard competitors. Nowadays, smartphone companies are promoting their brand aggressively using strategic marketing and improved technology, also endorsing one of the strategies which has also been successfully adopted by some smartphone brands. According to Burd, advertising is a broad area and is one of the most significant decisions marketers make. Burd (1959) Advertising is written or oral and aims to sell something and earn revenue. Jayasinghi & Ritson (2008) Marketing includes all major media consisting of: television, newspapers, radio, magazines, Internet, social media, films and billboards that convey the message. Television is the most popular advertising medium as it covers a large number of consumers but at the same time it is very expensive. Advertising aims to generate awareness and create attention among the target consumer. For this purpose, companies use various marketing techniques such as celebrity endorsement. Celebrity endorsement is one such powerful tool with which advertisers try to leverage the image and identification of the product or company. Celebrity endorsement not only makes advertising lively, attractive, interesting but increases consumer attention. These celebrities impact the lives of consumers by creating an image that has been in use for a long time, advertisers have quickly recognized that by using famous personalities in an advertisement they will have the ability to enhance the brand identity, create brand awareness with that of the big name. It is essential to realize that not all celebrities are valid testimonials, consequently this makes the choice process more difficult for the advertiser. This is why promotion organizations choose a careful selection of famous people in light of the fact that if any miniaturized angle of scale can prove bad during the time spent in choosing the superstar, the entire celebrity endorsement process involved in the commercial campaign it could fail. Together, these perspectives have a broad effect on buyers, as most customers lean towards those famous people who have high credibility and trustworthiness to them, then again some like people who are attractive and have lovely physical features , and some seek both of these prospects. Marketers also focus on finding a match between.