Digital marketing is when businesses use a number of different digital methods to connect with and advertise to their customers who spend a lot of time online. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Some examples of traditional marketing include; newspapers, magazines, mail flyers, television or radio commercials. Examples of digital marketing however are; websites or advertising through different social media platforms, for example: Facebook, Twitter or YouTube, etc. An advantage of traditional marketing is that it is easier to reach local audiences when using traditional marketing. Examples of traditional marketing are things like radio ads or mailed flyers. With traditional marketing most marketing elements can be retained and the audience will look at them over and over again, for example flyers in the post may not be thrown away straight away and therefore will be looked at over and over again and may lead a customer to buy what is advertised Traditional marketing techniques are often easier to understand than digital marketing techniques, because the audience has usually already been exposed to traditional marketing techniques, so when they see this type of strategy used it is easier to them understand them. However, although there are some disadvantages to traditional marketing, one disadvantage of using traditional marketing is that when using traditional marketing there is no interaction between the type of traditional marketing method used and the audience, that's why the methods Traditional marketing tools are often used to provide information to the public about what is being advertised and about the brand. Additionally, some traditional marketing techniques used, such as radio advertising and print advertising, can often be extremely expensive, as not only does the company have to pay to print the materials, but they also have to get people to distribute them. Finally, traditional is not easy to measure, so it will be difficult for companies to measure the success of traditional marketing campaigns. While traditional marketing campaigns are often considered more passive, digital marketing campaigns are generally more active and tend to actively engage the target. public. This allows the two marketing campaigns to complement each other as traditional marketing campaigns can be used by businesses to provide product and brand information and digital marketing campaigns can be used to engage with target audiences and increase loyalty and brand awareness and product awareness and loyalty. Additionally, using both traditional and digital marketing campaigns allows businesses to advertise through multiple different channels allowing for maximum effectiveness as the business is able to reach a greater number of people, as different types of marketing campaigns work better on some people than others, for example, a younger audience will be exposed more to digital marketing campaigns as they will use social media, and traditional marketing campaigns such as letterbox flyers will be more effective for the older community since they will be actively checking the mail, that's why using both methods are effective for the company as it allows them to advertise to more people. However, there are also many benefits to digital marketing. An example of an advantage of traditional marketing is that it not only addresses digital marketing.