Most of the Mountain Dew commercials have happy music in the background, dancing, and animals. Mountain Dew commercials are usually funny and tend to keep you awake for the entire minute and thirty seconds with all the commotion that goes on. Mountain Dew does a great job of advertising their product, within the first five seconds you can tell what their product can bring to your life. With just one sip of Mountain Dew your day can go from a tired and boring day, to having the best dance moves of the night, it all starts with a kick! Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Music is often used in advertising to enrich the key message and can be the most thought-provoking component in a commercial. Music has been shown to directly influence behavior at the point of purchase. The Mountain Dew commercial has upbeat, catchy music that makes you want to dance. Having this music playing in the background resides alongside what the brand stands for. Music sets the tone for the audience reached and sells the experience of what the brand wants to align with. That's why you hear electronic music aimed at a younger audience in Mountain Dew commercials. The first ingredient in this drink is SUGAR, watching the video without music is scary. The heaviest guy sitting in the chair appears to be having a heart attack. He can't seem to breathe and is having convulsions. Sugary drinks are linked to premature deaths from heart disease. Previous studies have shown a link between added sugar and both obesity and chronic disease. There are 74g of sugar in just one serving. Mountain Dew is showing its consumers that having a whole can of it can cause you to suffer a heart attack, but they cover up the problem by playing upbeat music and making things move around the room to distract. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay Conclusion Salespeople have an important job, which is to make you buy and remember their product. Mountain Dew's "come live" commercial does a great job marketing their product, especially to younger audiences, adding upbeat music and making it a fun and interesting commercial to watch. Even a commercial without music can say a lot about it. It can open viewers' eyes to things that perhaps the product tends to hide.