The announcement by Kenya's national carrier, Kenya Airways, that it would begin cargo flights to the United States in December remains one of the most iconic developments for the Kenyan flower industry which has for years made energetic efforts to conquer one of the most promising markets in the recent past. It is a development that epitomizes the zeal and dedication of players in an industry that has weathered many storms to remain globally competitive and valued. The sector continues to attract investors due to strong infrastructure, favorable climate and productive workforce. It includes large, medium and small-sized manufacturers who have achieved high management standards and have invested heavily in technical skills, production, logistics and marketing. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Growers have vast knowledge complemented by modern precision farming technology and marketing skills. Emerging markets such as Asia, Russia, the Middle East and the United States are placing the country's flower exports on an even higher earning scale. Reports from the Kenya Flower Council indicate that on the global front, it is expected to grow at 5% every year over the next five years. years. The sector has grown annually by 15% in terms of value and volumes, defying political and meteorological uncertainties and providing employment to around 500,000 people, including more than 90,000 employees of flower companies. This means that the sector is growing faster than the 10% growth predicted by Vision 2030. In fact, experts say that the sector could grow by 20% by 2030. What is now expected to further increase production is the entry of small farmers. The researchers see it as a way to create a good mix between large traditional companies that focus on high-end flowers and small farmers who are now turning to alternative, easier-to-grow flowers such as summer flowers. But even as attention continues to focus on growing and diversifying markets, production, while not heavily affected, has not been impressive. And as new markets open rapidly, demand will need to be matched by consistent, high production. This means that flower growers, both small and large scale, would need the necessary assistance and infrastructure to increase production. These production pitfalls should be the concern of everyone from farmers to government. Pests, for example, have been every grower's nightmare. What took months to grow and care for can be ruined in seconds by voracious, sap-hungry pests. Indeed, Bridgenet Africa, a non-governmental institution, which actively works with farmers in Africa, has identified pests in flowers and horticultural products as one of the major drawbacks that have stagnated production and discouraged flower growers, especially smallholders. who are new to the business. Most of these pests have developed resistance to conventional pesticides, rendering them helpless and leaving farmers with a barrage of frustrations. Then there's the threat of climate change that flower growers face. Please note: this is just an example. Get a custom paper from our expert writers now. Get Custom Essay Indeed the reason why Kenya is doing so well in terms of Flower production and exports is because traditional flower producing giants like Colombia and Ecuador are grappling with.