The visual text is an advertisement that encourages the reader to donate blood. It was composed by the Australian Red Cross Blood Service. The purpose of this advertisement is to inform and persuade the intended audience of healthy Australians aged over 18 to help save lives through donating blood. This advertising can be found in pharmacies, catering establishments, medical centers, hospitals, blood donation centers and health magazines. This is because the advertisement is about donating blood and at the same time contributes to the theme of drinking as it makes the advertisement less formal and more relatable to the intended audience. The visual and linguistic features of this print advertisement aim to have a personal impact on the reader and encourage him to donate blood. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The composer of this advertisement aimed to intrigue the reader with various visual features to get them to contemplate the impact they would have on others if they donated blood. In this advertisement, the composer used layout, saliency, logos, colors, vectors, a reading path and symbols. The ad is on a blank white background with a single image of a clear glass of beer with text covering the glass. The arrangement and silence of the glass shows that it is the most important thing on the page. Because the glass is in the center and is so large, readers' attention is immediately drawn to it versus the small text at the bottom of the ad. The text wrapping the front of the glass begins with a large red uppercase font and continues across the glass in black text with important words highlighted in red. Because the first words of the text are so large and brightly colored, the reader's eyes are immediately captured and drawn to the advertisement and the text in the glass. In the bottom right corner the logo and name of the Australian Red Cross Blood Service stand out, informing the reader who made the advert. Color is very limited in this ad, which makes the red text on the glass more noticeable. The Australian Red Cross Blood Service logo stands out at the bottom of the advert as it is also in red. The color red in this advertisement represents blood, power and strength. The color is also intense, bright, bold and eye-catching. Since most advertising is in black and white, it is clear that the intensity of the red text and logo should attract and grab our attention and show how important they are. The empty beer glass is used as a carrier in this advertisement. The edges of the glass accentuate the text in the glass and allow our eyes to easily follow the text. The clear reading path also helps the reader view the information much easier and allows the readers' eyes to flow naturally through the information. Symbols like the small glass of beer in the bottom left corner remind the reader of how many lives a pint of blood can save. The composer of the advertisement used various linguistic features to play on the emotions of the readers and convince them to donate blood. These linguistic features include second-person point of view, rhetorical questions, statistics, modal words, information words, warnings, informal language, and jargon. The ad composer uses second person to engage the reader and make them feel more personally connected.